The Future of Advanced TV Targeting Begins With LocID
Accuracy, Stability, and Performance -- Redefined
Smarter Location Targeting Starts Here
LocID is a fixed geospatial identifier that gives advertisers, DSPs, and publishers a stable, privacy-safe alternative to IP-based targeting. By providing a consistent channel for physical location targeting, LocID ensures audience data stays accurate and relevant. Maintain consistency across campaigns, achieve superior targeting precision, and reduce wasted ad spend. LocID keeps your data actionable and your audience aligned from start to finish.
Geospatial Stability
Ensure Privacy Compliance
Streamline Campaign Operations
Improved Analytics
Advanced ID Graph
Why LocID is the Smart Choice for Advanced TV Campaigns
Advertisers
- Reduce wasted spend caused by IP address volatility
- Recover attribution lost to IP address movement
- Eliminate data inaccuracy between partners
- Re-engage audiences to drive higher conversions and customer retention
Publishers
- Provide a stable representation of households for consistent targeting
- Enhance control over inventory access with publisher-specific audiences
- Leverage historic look back to identify lost signals
Smarter Solutions for AdTech’s Biggest Challenges
Track IP Address Changes
Control LocID Inventory Sales
Integrate DSPs Seamlessly
Protect First-party Data
Use Cases
In-Market CTV Campaigns
Ensure ad spend stays in-market by targeting physical locations consistently, regardless of IP address volatility.
Data Partnerships
Reduce errors in data partnerships by maintaining consistent location targeting across every campaign step.
Audience Attribution
Link CTV impressions to customer conversions for clearer ROI and better campaign analysis.
Segment Stability
Maintain persistent audience segments over time, even when IP addresses move or change.
ID Graph Stabilization
Stabilize cross-device ID graphs by detecting and responding to IP address changes in real-time.
Pixel Server
Gain end-to-end campaign visibility with LocID-enabled pixels for retargeting and attribution.
Measurement
Improve Advanced TV measurement with a consistent, geospatial identifier immune to panel and ID graph errors.
First-Party Data
Safeguard your first-party data by preventing unauthorized reuse of your proprietary audience segments.