Talk to Sales

The Future of Advanced TV Targeting Begins With LocID

Accuracy, Stability, and Performance -- Redefined

Talk To Sales

Smarter Location Targeting Starts Here​

LocID is a fixed geospatial identifier that gives advertisers, DSPs, and publishers a stable, privacy-safe alternative to IP-based targeting. By providing a consistent channel for physical location targeting, LocID ensures audience data stays accurate and relevant. Maintain consistency across campaigns, achieve superior targeting precision, and reduce wasted ad spend. LocID keeps your data actionable and your audience aligned from start to finish.

Geospatial Stability

Ensure Privacy Compliance

Streamline Campaign Operations

Improved Analytics

Advanced ID Graph

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Why LocID is the Smart Choice for Advanced TV Campaigns

Advertisers

  • Reduce wasted spend caused by IP address volatility
  • Recover attribution lost to IP address movement
  • Eliminate data inaccuracy between partners
  • Re-engage audiences to drive higher conversions and customer retention

Publishers

  • Provide a stable representation of households for consistent targeting
  • Enhance control over inventory access with publisher-specific audiences
  • Leverage historic look back to identify lost signals

LocID Graph: A More Durable Identity Foundation

Anchor stability. Built on location. Expand reach.

Stabilize: Anchor Identity

  • Tie identifiers to persistent physical locations
  • Reduce IP churn impact
  • Preserve household continuity

Match: Expand the Graph

  • Connect first-party data to IPs & MAIDs
  • Expand reach deterministically
  • Increase cross-channel activation

Smarter Solutions for AdTech’s Biggest Challenges

Track IP Address Changes

Control LocID Inventory Sales

Integrate DSPs Seamlessly

Protect First-party Data

Use Cases

In-Market CTV Campaigns

Ensure ad spend stays in-market by targeting physical locations consistently, regardless of IP address volatility.
Use Case

Data Partnerships​

Reduce errors in data partnerships by maintaining consistent location targeting across every campaign step.
Use Case

Audience Attribution

Link CTV impressions to customer conversions for clearer ROI and better campaign analysis.
Use Case

Segment Stability

Maintain persistent audience segments over time, even when IP addresses move or change.
Use Case

ID Graph Stabilization

Stabilize cross-device ID graphs by detecting and responding to IP address changes in real-time.
Use Case

Pixel Server

Gain end-to-end campaign visibility with LocID-enabled pixels for retargeting and attribution.
Use Case

Measurement

Improve Advanced TV measurement with a consistent, geospatial identifier immune to panel and ID graph errors.
Use Case

First-Party Data

Safeguard your first-party data by preventing unauthorized reuse of your proprietary audience segments.
Use Case

Featured Resource

IP addresses change constantly as ISPs reassign them, routers reboot, and devices switch networks. For advertisers who target by IP, that means audience drift: ads meant for one audience reach another, often without showing up in campaign dashboards.

In this webinar, our experts explain how IP volatility undermines targeting and measurement, and how LocID keeps campaigns anchored to the right physical locations even when IP addresses change.

Featured News

Watch Charlie Johnson chat about how LocID anchors identity on locations instead of IPs on Beet.TV.

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